Analytic Services And Methodology
The hallmark of our SEO methodology is the customization that
we offer. We understand and appreciate that there are no one-size-fits-all
SEO solutions, and each web site merits a different solution commensurate
with the marketing objectives. To address the shortcomings in the web
site from an SEO perspective, we offer comprehensive plans that are
developed to address the deficiencies at a granular level.
Website and Competition analysis
- The SEO Process starts with an analysis of the website on parameters
like code consistency, broken links, Meta tags, keyword density, etc.
to identify the inherent deficiencies and latent strengths. An exhaustive
analysis is also carried out with a motive to gain an insight into
the competitive environment.
Strategy Formulation
- Based on the findings of the website analysis, a strategy is devised
with the competition in mind. The strategy is so developed to address
these deficiencies and leverage the latent strengths of the website,
to achieve the set objectives. There after, it is broken down into
functional modules with set time lines.
Keyword Selection
- Keywords form the backbone of our SEO services. A prudent selection
of keywords is essential in attracting visitors that are most desired
by the website. Our experts perform intense research to identify the
most appropriate keywords that will boost targeted traffic to the
web site, for increased sales.
Site architecture and content optimization
- Following the selection of the keywords, the structure and content
of the website is modeled judiciously to represent the targeted keyword
adequately. Appropriate structure (site map, pages, scripting, meta-
tags etc) and content based on proper usage and density of keywords,
with due emphasis on keyword prominence and proximity, makes a web
site more search engine friendly and better ranked.
Link tracking and building
- This is a vital and integral part of our Off Page initiative and
complements the On Page efforts. Link tracking assists us in identifying
potential link partners. This knowledge is harnessed to link the website
to other thematically relevant web pages, through text links, articles
links, submission links, etc. These links are important in attracting
Search Engines crawlers to visit the website frequently, and cache
the web pages.
Analysis and reporting
- A thorough analysis of the project's progress is conducted, and
a comprehensive report based on key performance parameters is compiled,
and sent to the client. This also serves as a ready reference with
which to plan modifications and additions for further improvements.
Business analysis
- This step is crucial in measuring the actual profitability achieved
through the campaign. We measure the traffic that our client's website
received, against the conversion of that traffic to profitable business.
A comparative analysis of the results, with the pre-determined campaign
objectives, helps identify the areas for further improvement.
Please contact us at info@puredot.com for more information.