Why use us over other

Have a clear vision

Common sense says it’s smart to set your overall business goals from the start. It just brings things into focus. And it’s always a good idea to put your web design objectives on paper and share it with your employees, web designers and internet marketers. They may even have some ideas of their own. But either way, they’re more likely to work with you if they know where you’re going.

Know thy market

• Is your online market local?
• Is it global?
• Do your customers search online for websites like yours?
• How big is your market?
• How well are your competitor’s websites doing?

Plan your website

Be clear about what do you want your website to achieve – more clicks? more phone calls? more sales? Clear objectives are really helpful. And writing them down makes them real. Then you can add any preferences for the website look and feel, website navigation and functionality.

Remember this – you are not right (always)

In an online environment, everything that you may think you know about the website user may well be wrong. They have a knack of behaving in ways you wouldn’t predict. Their reasons for choosing your products or services over your competitor’s website might be different from what you expect. So some simple research and testing can save you a lot of time and money.

Draw the full picture, personify your website customers

• Who are your website audiences?
• Where they are?
• What are they looking for, what defines their buying patterns, what makes them buy online?
• How they will use search engines to find your website?
• How will they navigate your website, how long will they spend, and how they interact with you?
• Why might they abandon your website, or why might they not spend enough time on the site?

Keep it Super Simple – web design

Don’t let your customers arrive and have to ask themselves:

“Where am I? Where should I click? How much does it cost? I want to buy, but what next?” and so on...

Lack of clarity in web design is the number one reason people leave a website, and never forget – your competitors are just a click away. So the most important thing you can do is to understand how to eliminate question marks and how to make everything super obvious and super simple on your web design and layout.

People don’t read stuff on web pages anymore. We scan. So build web pages that are scan friendly

Nine visitors out of ten don’t read or absorb everything that is on a web page. We’re now conditioned to scan a web page, as we do with newspapers or magazines.

So think like a magazine editor, and make sure the key messages are contained within the headlines and the sub–headings.

Think web pages, think PureDot

PureDot catch your attention with bold headlines and visuals. The same principle applies to web pages. Have clear, distinct messages and remove clutter. Take the ‘less is more’ approach.